Chapters 3 & 4
Chp 3 How does cinema reinforce the dominant ideology? What are the most important theoretical tools for analyzing cinema’s ideological function? Dominant ideology is based on society’s standards and morals. This means that dominant ideology can change over time. Back then, it stayed similar for many years because the same group of people pushed standards for society. We can see some change today as we know better, but it can take a long time for society to fully change. Still, cinema can reinforce dominant ideology by making films that keep that standard alive. For example, feminist movements were popular in the 1970’s. People started to look at media and how women were seen, but things like the James Bond films were still made. In Film Theory: The Basics by Kevin McDonald, he says, “It is necessary to recognize that these are different dimensions, but that they are also fundamentally intertwined” (p. 107). The book states that experimentation with film theories are needed to ...